6 Ekim 2020 Salı

Contagious - Why Things Catch On (Book)

Jonah Berger is a marketing professor at the Wharton School. His book 'Contagious: Why Things Catch On' is about why some themes or ideas go viral, while others don't. He is explaining the concept of "Contagious" in six principles (STEPPS). 
Social Currency 
Triggers 
Emotion 
Public 
Practical Value 
Stories 
With the STEPPS framework, he goes deep on what all contagious ideas have in common. With the examples he has provided, the book becomes catchy and sound in terms of the related theory. 

by Jonah Berger 
2013