4 Ekim 2020 Pazar

Fashion Brands: Branding Style from Armani to Zara (Book)

Fashion Brands is a marketing book by Mark Tungate. I loved reading this book because it is mainly focusing on fast fashion brands such as Zara, H&M and TopShop. There are some stories related to successful and famous ad campaigns as well. Even though this book is not a very recent one, it is a good read for the stories of the famous brands. 

by Mark Tungate 
2005