The China Study | T. Colin Campbell, Thomas M. Campbell (Kitap)

4 Ekim 2020 Pazar

Fashion Brands: Branding Style from Armani to Zara (Book)

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Fashion Brands is a marketing book by Mark Tungate. I loved reading this book because it is mainly focusing on fast fashion brands such as Zara, H&M and TopShop. There are some stories related to successful and famous ad campaigns as well. Even though this book is not a very recent one, it is a good read for the stories of the famous brands. 

by Mark Tungate