Wednesday, October 7, 2020

Jony Ive: The Genius Behind Apple's Greatest Products (Book)

Steve Jobs has the most significant impact and contribution to Apple, for sure. Still, Jony Ive was the head designer of the company for a long time, and he was in the designer team of the Apple products. 'Jony Ive: The Genius Behind Apple's Greatest Products' tells the story of Jony Ive and what happened behind the scenes. There are many interesting details about industrial design in this book; such as how they used some of the materials for the first time and how they made the 'impossible' possible. This book is an excellent read by a long-time Apple reporter, Leander Kahney. 

by Leander Kahney 
2013