15 Ekim 2020 Perşembe

The Attention Merchants: The Epic Scramble to Get Inside Our Heads (Book)

In his book Attention Merchants, Tim Wu starts with the history of advertising accompanied by pop culture and how these two concepts get our attention out of our hands to commercialize. To understand 'how' and 'why' for advertising and media, this book is a good option. 

by Tim Wu 
2016